The Business Show · Stand B41 · 2–3 September 2026
Fundable is measurable.
Funders chase performance. Six asset classes make performance visible — and every one of them is buildable.
Capital stopped chasing potential and started chasing performance. Most businesses still chase capital with a pitch — that's why they're exhausted. The ones who win get chased, because six measurable things bring funders to them. Those six are buildable. We build them.
What funders actually price
Six asset classes decide what your business is worth to capital.
Not the pitch. Not the projections. Six things a funder can see, test, and price. A gap in any one of them is priced against you — usually without a word said in the room.
- Customer
- New customers find the business and buy — without the founder personally chasing them. A revenue engine, not founder hustle.
- Brand
- Prices hold when they move. Pricing power is the clearest signal that the market values you, not just tolerates you.
- Channels
- Partners and channels bring business that was never hunted. Distribution that outlives the owner's diary.
- People
- The business runs a full week at full quality without the founder. Key-person risk caps every valuation it touches.
- Systems
- Today's numbers — sales, cash, pipeline — visible without asking anyone. Diligence moves at the speed of your reporting.
- Financial
- Margins known, collections on time. Cash discipline is the first thing funders check and the last thing they forgive.
How it works
Score. Session. Build.
Get your number
Six questions, two minutes. Your fundability number out of 100 — and the single gap costing you most. Take the six questions.
Book your Growth Session
45 minutes with the strategist and the CFO. Walk out knowing your leaks, their cost, and the fix order. Claim a slot.
Build the six
A sequenced build across the asset classes where your gaps are widest — measured against the same six questions funders are silently asking.
What one session set in motion
“In just one session… remarkable clarity. Not just expertise — true wisdom.”
CEO · technology scale-up · in writing
One session with our founder.
Her words, in writing — “one of those rare encounters that fundamentally shifts your business trajectory.”
A national award follows.
The business is named a national Top Women award winner in ICT & e-commerce.
Venture capital comes to them.
A leading venture capital office invests. They were chased.
One client's sequence, told with her permission to keep it unnamed here. The names, the letter, and the award — ask at Stand B41.
+30% engagement · +25% sales
One client, eight months, signed letter — ask to see it at Stand B41.
Who you sit with
Chartered Marketer · 20+ years advising Fortune-100-level corporates · co-founder, BTS Africa
26 years in finance
Two minutes, then you know
Start with your number.
Six questions show your fundability score and the gap funders would price against you. The Growth Session turns it into a fix order.
Get your number Book your Growth SessionStand B41 · The Business Show · Sandton · 2–3 September 2026